Agoda Reveals Indonesia Leads Asia as Top Family Travelers; India ranks Seven

With summer and school breaks fast approaching, many families are making plans to enjoy the perfect season for family getaways. Digital travel platform Agoda reveals that family travel remains the most popular choice for Asian travelers, ranking higher in preference than travel with a spouse or partner, or even with friends.

Family Travel Trends in Asia
- Indonesia leads with 69%* of respondents preferring family travel — well above the Asia-wide average of 52%.
- Other high-ranking countries:
- Vietnam – 61%
- Malaysia – 59%
- Taiwan – 58%
- Philippines – 55%
- Thailand & South Korea – 50% each
- India – 40%
- Japan – 32%

Why Families Travel
- Shared experiences and convenience are top priorities.
- Popular formats include multi-generational holidays, school break trips, and extended family reunions.
- Destinations with family-friendly accommodations, accessible transport, and activities for all ages remain most attractive.

Practical Booking Tips
- Filter for larger rooms or connecting suites.
- Choose properties with kid-friendly amenities (pools, play areas).
- Opt for flexible cancellation policies.
- Stay near family attractions to reduce transit time.

Agoda’s Perspective
Krishna Rathi, Associate VP at Agoda, noted:
> “Family travel remains at the heart of many people’s travel plans across Asia… comfort, convenience and quality experiences that bring the family together.”

Special Promotions
- Agoda’s 21st Birthday Sale (May 7–21, 2026) offers up to 60% off hotels, with a flash sale up to 70% on May 19.
- Deals also extend to flights and activities.

This survey underscores how family remains the strongest driver of travel decisions in Asia, with Indonesia setting the pace and India ranking seventh.