First Noted Collection by IHG hotel signed in the UK after the premium brand’s launch

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announced the signing of Theobalds Estate, Noted Collection by IHG, in the UK. The signing marks the first property to join IHG’s new premium collection brand since its launch earlier this year.

First UK Signing for Noted Collection by IHG
- Property: Theobalds Estate, Hertfordshire (near London).
- Significance: First hotel to join the new Noted Collection by IHG since its launch earlier in 2026. - Opening: Scheduled for 2027.

Historic Setting
- Estate spans 55 acres of parkland, partly Grade II listed.
- Former royal residence in the 18th century (King James I).
- Will undergo extensive refurbishment to restore heritage features while adding modern wellness facilities.

Wellness & Leisure Focus
- Spa, gym, wellness centre with hyperbaric oxygen therapy, red light therapy, Pilates, spin studio, outdoor spa garden.
- Longevity programs, padel courts, air conditioning throughout (including listed building).
- Renovated 25‑metre outdoor heated pool Lido with spa, restaurant, and children’s play area.

Partnership
- Owner: Surya Hotels (part of Flying Trade Group).
- Simultaneously signed voco Thatcher’s Hotel in Surrey, showing confidence in IHG’s conversion‑friendly premium brands.

Leadership Voices
- Willemijn Geels (IHG VP Development, Europe): Signing so soon after launch shows strong momentum; owners want flexible conversion solutions that preserve individuality while leveraging IHG’s global reach.
- Suki Dulai (Surya Hotels CEO): Theobalds Estate’s unique character aligns with Noted Collection’s balance of individuality + IHG’s commercial engine.

Brand Context
- Noted Collection by IHG: IHG’s 21st brand, designed for upscale to upper‑upscale hotels that want to retain distinct identity while benefiting from IHG One Rewards and global scale.
- Complements voco, Ruby, and Crowne Plaza in the premium segment; sits below luxury‑focused Vignette Collection.
- Ambition: 150+ hotels worldwide in the next decade.

This signing positions the UK as a showcase market for Noted Collection, blending heritage estates with modern wellness to attract upscale travelers.