Hilton announced the signing of a Curio Collection by Hilton hotel in Nanjing, and a Tapestry Collection by Hilton property in Wuxi, expanding Hilton’s lifestyle brand presence in Jiangsu province. Curio Collection by Hilton – Nanjing (Xianlin, Qixia District) - 232 rooms, debuting the Curio brand in Nanjing. - Inspired by local culture, designed to deliver authentic, one‑of‑a‑kind experiences. - Opening expected in 2028. Tapestry Collection by Hilton – Wuxi (Huishan New Town) - 150 rooms, marking the brand’s debut in the Yangtze River Delta. - Transforms an existing U‑shaped building with locally inspired design and storytelling. - Opening expected in 2028. Strategic Context - Reinforces Hilton’s lifestyle brand growth in Greater China, following recent openings in Shanghai, Hong Kong, and Guangzhou. - Builds on Hilton’s goal of reaching 250 luxury and lifestyle properties in Asia Pacific. - Lifestyle brands are positioned as a strategic pillar, meeting demand for distinctive, experience‑driven stays. Leadership Insight Nong Xia, President of Development (Greater China & Mongolia), emphasized Jiangsu’s cultural heritage and tourism diversity, noting Hilton’s aim to create resilient, long‑term value for owners while meeting guests’ personalized needs. Guest Benefits - Both hotels will participate in Hilton Honors, offering members exclusive discounts, flexible points, and digital tools like mobile check‑in and Digital Key. This move highlights Hilton’s strategy of blending local authenticity with global lifestyle branding, strengthening its footprint in one of China’s most dynamic regions.
© Travel Media. All Rights Reserved. Privacy