Chennai Goes Whistle Podu As Etihad Airways Brings The Csk Fever Beyond The Stadium

Etihad Airways, the national airline of the United Arab Emirates and the official front-of-jersey sponsor of Chennai Super Kings (CSK), is bringing the excitement of cricket to the streets of Chennai through a series of fan-focused activations celebrating the city’s unmatched passion for the game.

Cricket Meets Travel
- Etihad, the official front-of-jersey sponsor of Chennai Super Kings (CSK), is taking the fever beyond the stadium with immersive fan experiences across Chennai (16–18 May).
- The campaign celebrates Chennai’s unmatched passion for cricket while spotlighting Etihad’s global destinations.

Golden Rickshaws
- Fleet of auto-rickshaws in CSK blue & yellow plus Etihad gold.
- Free rides for fans who sign up for Etihad Guest via QR code.
- On match day, exclusive rides to/from the stadium with giveaways and merchandise.

Wickets of the World
- Street-style cricket challenges themed around Etihad destinations: New York, Charlotte, Nice, Prague.
- Fans can play, win prizes, and get inspired to travel.

Special Offer
- Discount code EYCSK10 → up to 10% off flights to 22 destinations across Europe & North America.
- Valid until 18 May 2026 for travel between 25 May–31 October 2026 (subject to blackout dates).
- Destinations include Paris, Zurich, Dublin, Munich, Barcelona, Prague, Toronto, Chicago, New York, Boston, and more.

Etihad Guest Leadership
Mark Potter, Managing Director, emphasized India’s importance as a market and cricket’s power to connect communities, saying the activations aim to inspire fans to explore Etihad’s growing network while engaging with the loyalty program.

Broader Context
- Etihad connects Chennai and 10 other Indian cities to Abu Dhabi, then onward to Europe, Africa, Middle East, and North America.
- Summer highlights include Palma de Mallorca, Krakow, Mykonos, Santorini, and Nice.

This is a clever blend of sports marketing + travel incentives, tapping into CSK’s massive fan base to build brand loyalty and drive bookings.