Hyatt Announces Master Franchise Agreement with Dossen Group to Debut Hyatt Select Brand in the Chinese Mainland

Strategic collaboration will accelerate Hyatt’s growth in China’s upper-midscale segment, bringing a new hotel experience to travelers and development opportunities for hotel owners.

Strategic Agreement
- Hyatt Hotels Corporation signed a master franchise agreement with Huanyue International Holdings (Hainan) Co., Ltd., a subsidiary of Dossen Group.
- Dossen will exclusively develop and operate Hyatt Select hotels across mainland China.
- Marks a significant expansion of Hyatt’s Essentials portfolio in the upper‑midscale segment.

Hyatt Select Brand
- Tailored for modern, on‑the‑go travelers seeking comfort, convenience, and consistency.
- Features:
- Fresh, modern design with essentials-focused guestrooms and suites.
- Dedicated workspace, refreshment zone, and sitting area.
- Amenities: free hot breakfast, 24/7 self-service market, fitness center, multifunctional lobby.
- Integrated with the World of Hyatt loyalty program (66M+ members globally).

Leadership Commentary
- Stephen Ho (Hyatt, President – Greater China & Growth, Asia Pacific): Dossen’s scale and tech-driven approach make them the ideal partner to expand Hyatt Select.
- Xinhua Cheng (Founder & CEO, Dossen Group): Collaboration leverages Hyatt’s global brand strength and Dossen’s local market expertise.
- Owen Xing (Hyatt, Executive MD, Greater China): Hyatt Select is purpose-built to meet evolving guest expectations in China’s upper‑midscale market.
- Ji Hongjun (CEO, Huanyue International Holdings): Confident in building a competitive brand that resonates with both owners and guests.

Market Impact
- China’s upper‑midscale hotel sector is entering a new phase with more sophisticated guest expectations.
- Rising demand for internationally recognized brands offering reliable quality and affordable experiences.
- Hyatt Select’s efficient operating model and flexible development pathways (new builds & conversions) aim to deliver long‑term value for owners.

This collaboration positions Hyatt to accelerate growth in China’s upper‑midscale segment, while giving Dossen Group a powerful international brand to expand its already vast footprint of 3,500+ hotels across the country.