A New Chapter for Hilton Hotels and Resorts in Adelaide: Hilton Signs New‑Build Flagship Adelaide Hotel

Hilton announced the signing of the new Hilton Adelaide East End at 299 Pirie Street, marking the next chapter in the brand’s long-standing presence in South Australia.

Project Overview
- Opening: 2031
- Rooms: 251 across 27 stories
- Location: 299 Pirie Street, Adelaide CBD
- Part of the Arcadia mixed-use project, designed to revitalise Adelaide’s East End.
- Developed under a franchise agreement with Auriga Investments, operated by Trilogy Hotels.

Guest Experience
- Rooms range from 31–140 sqm.
- Features: recreation deck, fitness centre, pool, multiple dining venues.
- 303 sqm of meeting space for corporate and lifestyle events.
- Contemporary architecture with a focus on sustainability and operational efficiency.

Strategic Location
- Just over 1 km from Rundle Mall and East End.
- Surrounded by dining, nightlife, and cultural destinations.
- Convenient tram access within 700 metres.

Leadership Commentary
- Hilton: “The return of Hilton to Adelaide is both a symbolic and strategic milestone.” – Tushar Raniga, Director of Development, Australasia.
- Auriga Investments: Arcadia blends community, design, and city life, creating a precinct that draws locals back into the CBD.
- Trilogy Hotels: “Every great city needs a Hilton hotel… this project will set a new benchmark for quality and service.” – Scott Boyes, CEO.

Strategic Impact
- Marks Hilton’s re-entry into South Australia after more than four decades of presence.
- Supports Adelaide’s year-round calendar of events and strengthens its role as a connected destination.
- Will join Hilton Honors, offering benefits to over 250 million members worldwide.

This project is both a symbolic return and a strategic investment in Adelaide’s future, positioning Hilton as a central player in South Australia’s hospitality and tourism growth.