Switzerland Tourism Joins the World Travel and Tourism Council as a Destination Partner

The World Travel & Tourism Council (WTTC) is pleased to welcome Switzerland Tourism (ST) as a Destination Partner.

Switzerland Tourism (ST)
- National destination marketing organisation promoting Switzerland globally.
- Headquartered in Zurich, with 35 offices in 21 source markets across Europe, the Americas, Asia, and the Middle East.
- Employs around 280 staff (255 FTEs).
- Positions Switzerland as a high-quality, sustainable, year-round destination for leisure and business travel.

Partnership with WTTC
- WTTC is a global organisation uniting leaders across the travel and tourism sector.
- Switzerland Tourism joins as a Destination Partner, strengthening international collaboration.
- Focus areas: sustainability, resilience, digitalisation, and competitiveness in tourism.

Leadership Voices
- Gloria Guevara, WTTC President & CEO: Praised Switzerland’s alpine landscapes, cultural heritage, and year-round experiences; emphasized collaboration for sustainable tourism growth.
- Martin Nydegger, CEO of Switzerland Tourism: Highlighted the chance to engage with global leaders, share Swiss perspectives, and benefit from WTTC’s industry-led ecosystem.

Strategic Impact
- Confirms Switzerland’s commitment to shaping the future of global tourism.
- Enhances visibility as a must-visit destination worldwide.
- Strengthens Switzerland’s role in advancing a tourism sector that is sustainable, resilient, and economically strong.

This partnership elevates Switzerland’s voice in global tourism policy while reinforcing its reputation as a destination that blends natural beauty, cultural richness, and sustainability leadership.