SOTC Travel deepens its North India retail footprint Expands into Bareilly and Noida

SOTC Travel has announced the opening of two new franchise outlets in Bareilly and Noida, strengthening its retail footprint across high-growth Tier 1 and Tier 2 markets in Uttar Pradesh.

Why These Locations Matter
- Bareilly: An emerging market with rising disposable incomes and evolving travel aspirations, ideal for engaging new and first-time holiday consumers.
- Noida: A mature NCR hub with affluent professionals, strong corporate presence, and high outbound travel demand.

What the New Outlets Offer
- Conveniently located in prominent catchments for easy access.
- Integrated omnichannel model: domestic & international holidays, group tours, personalized holidays, cruises, and travel insurance.
- Focus on customer proximity and seamless end-to-end travel solutions.

Travel Trends in Uttar Pradesh
- Top Destinations:
- Domestic: Kashmir, Himachal, Uttarakhand, Kerala, Andaman
- International: Japan, South Korea, Australia, New Zealand, Singapore, Malaysia, Thailand, Vietnam, Dubai, South Africa, Morocco, Europe
- Spiritual Travel: Kailash Mansarovar, Char Dham/Do Dham, Vaishnodevi Yatra.
- Emerging Preferences: Luxury cruises, polar expeditions, Northern Lights, self-drive holidays, adventure itineraries.
- Customer Segments: Multi-generational families, honeymooners, professionals, millennials, Gen Z.
- Average Holiday Duration: 4–6 days (domestic/short haul), 10–15 days (long haul).

Bareilly Outlet:
Ram Janki Mandir, Janakpuri, Pilibhit Road, Near Neel Kamal Showroom
📞 9828308314 | ✉️ gupta.nitin@sotc.in

Noida Outlet:
Shop No FF 1/B, First Floor, Spectrum Mall, Phase 1, Sector 75
📞 9891109613 | ✉️ pallav.mahere@sotc.in

Leadership Insight
Rakesh Bawa, SVP & Head – Holidays, SOTC Travel:
“North India continues to be a key growth engine for SOTC. Bareilly represents a fast-growing market, while Noida offers access to a mature, well-travelled customer base. These new outlets bring our services closer to customers, offering convenience, expertise, and a wide range of holidays.”

This expansion reflects SOTC’s strategy of deepening regional presence while catering to diverse travel aspirations across India’s evolving consumer base.