PATA Seeks New Rising Star: Face of the Future 2026 Open for Application

The Pacific Asia Travel Association (PATA) has opened applications for its Face of the Future 2026 award, with the deadline set for June 15, 2026.

About the Award
- Established nearly 25 years ago, the award recognizes exceptional rising stars in the travel and tourism industry. - Honorees are chosen for their leadership, initiative, and commitment to sustainable tourism development across the Asia Pacific region. - This year’s edition coincides with PATA’s 75th Anniversary, making it a particularly symbolic milestone.

Benefits for the Grand Winner
- Full sponsorship to attend PATA Travel Mart 2026 in Kuching, Sarawak, Malaysia. - A seat on the PATA Board, representing young professionals region-wide. - Speaking opportunities at PATA, PATA Youth, and partner events. - Global media exposure through PATA’s channels. - Mentorship opportunities, including serving as a youth mentor in the PATA Youth Mentorship Programme. - Featured in the 2026 Winner E-Booklet and on PATA’s official website. - Use of the PATA Face of the Future brand identity logo.

Leadership Perspective
- Noor Ahmad Hamid (CEO, PATA): Called the award “the Association’s most prominent recognition for young talents” and emphasized its role in motivating the next generation. - The award is seen as a way to set new standards of leadership as PATA enters its next chapter.

How to Apply:
Full application details, eligibility requirements, and judging criteria are available at https://www.pata.org/pata-face-of-the-future-2026. Applications must be submitted by June 15, 2026.