PRISM's Motel 6 to Host Franchise Convention in Cancún, Celebrating American Hospitality

Ritesh Agarwal-founded PRISM, the parent company of the American lodging brands Motel 6 and Studio 6, will host the annual franchise convention for G6 Hospitality at Moon Palace Cancún, Mexico from April 27–29, 2026.

Indian ownership milestone:
Since PRISM (founded by Ritesh Agarwal) acquired G6 Hospitality in December 2024, Motel 6 and Studio 6—longstanding American brands—are now under Indian leadership. This convention is the first large-scale gathering since that acquisition.

Community pride:
Many Motel 6 franchise owners are Indian-Americans, especially from Gujarat. The event is being framed as a proud moment for India’s entrepreneurial community on the global stage.

Cultural programming:
The lineup includes Sonu Nigam, Falguni Pathak, Sunil Grover, and sitarist Rishabh Sharma. This is a deliberate nod to the Indian diaspora, especially Gujarati franchisees who have been central to the Motel 6 network.

Business sessions:
Covering hotel valuation, succession planning, financing challenges, AI-powered property management, extended stay growth, trafficking risk prevention, and next-gen family business leadership. These topics directly address the needs of franchise owners, many of whom are family-run businesses.

Leadership vision:
CEO Sonal Sinha emphasized resilience, structure, and consistency in operations, while Ritesh Agarwal framed the convention as a celebration of Indian entrepreneurship shaping iconic American institutions.

Strategic Impact
- Strengthens franchisee confidence post-acquisition.
- Reinforces PRISM’s positioning as a global hospitality technology platform with brands spanning OYO, Motel 6, Studio 6, Belvilla, DanCenter, Sunday Hotels, and Innov8.
- Symbolically connects Indian entrepreneurship with American hospitality heritage, creating a narrative of cross-cultural success.

This convention is not just about Motel 6’s future—it’s about India’s growing influence in global hospitality and the recognition of diaspora communities that have built these networks over decades.