Cleartrip Unveils 'Cleartrip pe Bachao, Trip pe Udao!' Campaign, Urging Travellers to Splurge

Cleartrip’s new campaign “Cleartrip pe Bachao, Trip pe Udao!” is a bold repositioning in India’s travel sector. Instead of focusing purely on discounts, it highlights how savings can unlock richer travel experiences.

Key Highlights
- Core Insight: Travellers don’t remember the money saved, but the experiences those savings enabled.
- Message: Save on bookings, splurge on indulgences that make trips memorable.
- Target Audience: Urban millennials and Gen Z (ages 18–40), frequent and aspirational travellers.
- Creative Angle: Everyday travel moments where people hesitate—like upgrading rooms or enjoying extras—are reframed as joyful indulgences.
- Campaign Rollout: Digital and social platforms, with films like “Say YES to Extra Luggage (Harsh 2.0)” and “Don’t Hesitate to Open the Mini Fridge (Manav)”.

Voices Behind the Campaign
- Pallavi Saxena (CMO, Cleartrip): Encourages travellers to say “yes” to small joys that elevate trips.
- Govind Bansal (Head of Marketing): Frames savings as the means to emotional payoffs, not the end goal.
- Neville Shah (CCO, FCB Kinnect): Celebrates the “why not” choices that make holidays special.

About Cleartrip
- Founded in 2006, acquired by Flipkart in 2021.
- Ranked #2 OTA in India (VIDEC study, 2024).
- Known for innovations like ClearChoice Plus and ClearChoice Max, offering flexibility and premium travel solutions.

This campaign is clearly designed to build emotional recall and differentiate Cleartrip from competitors who rely heavily on price wars.