Radisson Hotel Group introduces Radisson RED Izmir Point Bornova as the first Radisson RED hotel in Türkiye

Radisson RED Izmir Point Bornova opens as the first Radisson RED hotel in Türkiye, marking the brand’s debut in the Turkish market. Located in the lively Bornova district, the new hotel introduces Radisson RED’s bold, design-driven and social-forward hospitality concept to İzmir, with a fresh lifestyle experience that blends creativity, community, and contemporary comfort.

Hotel Snapshot
- Brand Debut: First Radisson RED in Türkiye.
- Location: Bornova district, İzmir – directly integrated with Point Bornova Shopping Mall, offering easy access to retail, dining, and transport links.
- Capacity: 204 contemporary guest rooms.

Facilities:
- Rooftop restaurant & bar with panoramic city views.
- Outdoor pool, spa, fitness center (GYM REDZONE), and padel court.
- Flexible meeting spaces and ballroom.
- Pet-friendly services, EV charging stations, concierge support.
- Vibrant social spaces including a lively lobby bar and RED Bites/RED ROOF rooftop hub.

Concept & Design
- Radisson RED Philosophy: Bold, design-driven, social-forward hospitality.
- Interiors reflect İzmir’s urban energy with expressive, playful aesthetics.
- Public areas encourage connection, creativity, and community.
- Music-led ambiance, curated drinks, and flexible event venues create a lively social scene.

Strategic Importance
- Strengthens Radisson Hotel Group’s lifestyle portfolio in Türkiye.
- Aligns with RHG’s ambition to reach 100 hotels in Türkiye within five years.
- İzmir’s cultural heritage and coastal charm make it a natural fit for RED’s youthful, creative energy.
- Accessible within ~20 minutes from Adnan Menderes Airport and well connected by public transport.

Leadership Voices
- Serdar Karlıdağ (GM): Hotel reflects urban rhythm, designed for connection and creativity.
- Yılmaz Yıldırımlar (COO Europe, RHG): Opening marks a milestone in Türkiye’s growth strategy, reinforcing RED’s lifestyle-driven spirit.

This launch positions İzmir as a new hub for lifestyle hospitality, blending bold design, social energy, and cultural connection.