The Small Changes Revolution: Novotel's Star-Studded Collective Makes Longevity Accessible to All

Novotel has launched the “Small Changes Revolution” through its Novotel 37 Collective, a star-studded initiative designed to make longevity and wellbeing accessible to everyone.

The Concept
- The name “37 Collective” comes from the idea that 1% daily improvements compound into 37-fold positive change over a year.
- The focus is on small, sustainable actions rather than extreme wellness routines, making health and happiness achievable for all.

The Collective Leaders
- Kauli Vaast – Olympic surfing champion, embodying discipline and connection to nature.
- Alfie Steiner – Plant-forward culinary innovator, showing how food can be both healthy and planet-friendly.
- Javier Pastore – Former PSG football star, sharing insights on mental clarity and balance.
- Olivia Arezzolo – Sleep expert, translating science into practical strategies for performance and longevity.

Novotel’s Longevity Pillars
- EAT: Accessible, flavourful plant-based nutrition.
- MOVE: Joyful daily movement, supported by Novotel’s PSG partnership.
- SLEEP: Evidence-based techniques for better rest.
- MEET: Building meaningful connections and mental resilience.

Global Insights
- Novotel’s survey of 9,000 travellers across 8 countries shows:
- 50% set personal goals annually, with health and personal growth as top priorities.
- Gen Z leads in confidence (91%) about achieving goals, compared to 51% among Boomers.
- India ranks highest in personal growth motivation (62%), Brazil in health goals (54%), and China in career/financial focus (45%).
- Only 37% start small, reinforcing the Collective’s message that gradual habit formation is the most effective path.

Broader Vision
- With 625 hotels in 70 countries, Novotel is embedding these wellbeing strategies into everyday travel experiences.
- The initiative aligns with the $4.6 trillion longevity economy, democratizing access beyond luxury retreats.

This campaign positions Novotel not just as a hotel brand, but as a global wellness movement, helping travellers and families embrace longevity through simple, joyful steps.