SOTC Travel announces association with Padma Shri Anuradha Paudwal to promote its Darshans spiritual packages

SOTC Travel, a leading omnichannel Travel and Tourism Company has announced a special association with renowned singer and Padma Shri awardee Anuradha Paudwal, for its spiritual range of packages.

Company:
SOTC Travel, India’s leading omnichannel travel and tourism brand.

Collaboration:
Association with renowned devotional singer Anuradha Paudwal to promote its Darshans spiritual travel packages.

Purpose:
To deepen engagement with devotees and inspire meaningful pilgrimage journeys across India and the subcontinent.

Darshans Portfolio Highlights
- Curated itineraries blending faith, culture, and comfort.
- Assistance with rituals and darshans where available.
- Senior‑citizen‑friendly design for accessibility and ease.
- Vegetarian meals, comfortable stays, and dedicated tour managers.

Leadership & Artist Quotes
- SD Nandakumar, President & Country Head – Holidays & Corporate Tours, SOTC Travel:
> “Spiritual tourism is witnessing strong momentum… Our Darshans portfolio simplifies travel so devotees can focus entirely on their spiritual journey.”

- Padma Shri Anuradha Paudwal:
> “Devotional music has always been a pathway to faith. Pilgrimage journeys carry that same spirit of devotion and reflection… I believe this collaboration will encourage more people to undertake journeys that nurture faith and inner connection.”

About SOTC Travel
- Established in 1949, with a legacy of 75+ years.
- Step‑down subsidiary of Fairfax Financial Holdings via Thomas Cook (India) Ltd.
- Active across leisure, incentive, and business travel.
- Known for the belief: “No one understands the Indian traveller better than SOTC.”

This collaboration positions SOTC as a cultural connector, blending devotional heritage with modern travel convenience—an approach that resonates strongly with India’s growing spiritual tourism market.