200 Biryanis Delivered Per Minute on Eid, Navratri Orders grew 25%: Swiggy unveils Food Ordering trends for March

Swiggy, India’s pioneering on-demand convenience platform, revealed fascinating consumer trends for March- a month that had numerous festivals like Holi, Navratri and Eid.

Navratri (Mar 19–27, 2026)
- Orders up 25% vs April 2025 Navratri.
- Peak: 4,800 orders at 8:06 pm on Mar 22.
- Top fasting dishes:
- Sabudana Khichdi – 222 orders/hour
- Sabudana Vada – 156 orders/hour
- Vrat Thali – 120 orders/hour
- Metro leaders: Bengaluru, Delhi, Gurgaon.
- Emerging cities: Bareilly, Bhopal, Dehradun.
- Notable: A Delhi customer spent ₹11,980 on a lavish Navratri feast.

Eid al‑Fitr (Mar 21, 2026)
- Biryani dominated: 200+ orders/minute nationwide.
- Desserts: Gulab Jamun (11 orders/minute), Choco Lava Cake.
- Biggest orders:
- Noida customer – ₹38,165 (largest single order).
- Mumbai customer – 3 large packs of Mutton Biryani for ₹15,866 (serves 15).
- Metro leaders: Bengaluru, Mumbai, Hyderabad, Chennai, Delhi.
- Emerging hubs: Thiruvananthapuram, Surat, Mangaluru.
- Smaller markets: Shillong, Agartala, Dibrugarh.

IPL 2026 Opening Weekend (Mar 28–29)
- Dineout bookings up 31% vs IPL 2025 launch.
- Sports screenings: 30% spike in bookings; 7 PM slot up 22.4%.
- City surges:
- Bengaluru – bookings up 21%, diners saved ₹96 lakhs.
- Mumbai – diners saved ₹63 lakhs next day.
- Big spenders: Bengaluru customer spent ₹1,18,973 (highest in India).
- Group trend: Bookings for 5+ people up 24.8%; largest group was 30 in Bengaluru.
- Hotspots: Casual dining led in volume, but pubs/bars/lounges saw fastest growth.

Holi (Feb 28–Mar 8, 2026)
- Food on Train: 5,764 Holi specials delivered across 1,381 trains.
- Top items: Samosa, Lassi, Pyaaz Kachori.
- Regional highlight: Jaipur – every 8th order was a Holi special.
- Scale: Kerala Express alone saw 780 festive orders.
- Record order: 122 items delivered on Indore–Amritsar Express.