Ageing Accelerated: NH Collection Maldives Reethi Reveals the World’s First Certified Underwater Aged Rum by a Resort
The NH Collection Maldives Reethi has unveiled a truly unique innovation in hospitality and spirits: the world’s first certified underwater aged rum by a resort. Underwater ageing process: Rum barrels are submerged beneath the ocean, where pressure, temperature, and currents accelerate the maturation process. Certification milestone: This is the first time a resort has achieved official certification for underwater ageing, making it a world-first in the spirits industry. Guest experience: Visitors can taste and purchase this exclusive rum, adding a distinctive cultural and sensory dimension to their stay. Brand positioning: NH Collection Maldives Reethi is blending luxury hospitality with innovation, creating a signature offering that sets it apart in the competitive Maldives market. Sustainability & storytelling: The project emphasizes both environmental harmony and the romance of ocean-inspired craftsmanship. This initiative is part of a broader trend where resorts are creating signature artisanal products—from wines to spirits—to deepen guest engagement and brand identity.
Follow us on Insta
