The Revelation of Regent Spa and Wellness: An all-new well-being concept designed to elevate above the noise

IHG has unveiled Regent Spa & Wellness, a bold new global well-being concept designed to “elevate above the noise” and redefine luxury spa experiences.

Concept & Philosophy
- Developed with wellness experts Raison d’Etre, the concept blends ancient traditions with modern sensorial design.
- Focuses on resetting the mind and elevating the senses through sound therapy, gemstones, aromas, light frequencies, and crystal energy.
- Moves away from neutral palettes and candlelit corridors, instead embracing colorful, mystical, and art-driven environments.

First Launch: Regent Bali Canggu
- Debuts the world’s first Regent Spa & Wellness at a 150-room oceanside resort.
- Signature treatments include:
- The Massage Revolution – deep pressure massage on a warm quartz sand bed.
- The Crystal Cure – scrub and massage with crystal energy.
- The Healing Zen – rhythmic touch with breathwork and warm stones.
- Together Massage – parent-child side-by-side therapy for multi-generational travel.
- The Facial Revolution – botanical actives with LED light and EMS technology.
- Features hydro-wellness facilities, meditation cabanas, and “Personal Havens” for private reflection.

Upcoming Destinations
- Regent Jeddah (2026) – 1,500 sqm spa with indoor/outdoor pools and gender-specific areas.
- Regent Kuala Lumpur (2027) – spa suspended on the 31st floor, offering sky-high wellness.
- Regent Kyoto (2028) – set within a historic garden landscaped over a century ago.

Design Themes
- The Reset: meditative sound therapy pods to prepare guests before treatments.
- The Beauty of Contrasts: Yin-Yang inspired balance between calming yoga/meditation and high-intensity fitness.
- Relax Dome: post-treatment sanctuary with fire-lit warmth and soothing design.

Brand Strategy
- Regent now has 11 operating hotels with 11 more in the pipeline.
- Spa & Wellness is positioned as a defining hallmark of Regent’s reimagined luxury identity, targeting discerning travelers seeking transformative well-being experiences.

This move places Regent directly into the luxury wellness travel trend, competing with Hilton’s new onsen resort in Vietnam and other high-end spa concepts from brands like Aman and Six Senses.