A Big Stage for voco hotels by IHG: The Brand’s Largest Americas Hotel Opens in Times Square

voco hotels, IHG Hotels & Resorts’ fastest-growing premium brand which celebrated the milestone of 100 open hotels worldwide this past summer, has debuted its largest property in the Americas. voco Times Square – Broadway joins the brand’s two existing New York City locations, voco Times Square South New York and voco The Franklin New York, for a total of seven in the state.

Hotel Highlights
- 32 stories, 419 guest rooms in Midtown/Times Square.
- One of the last new-build hotels approved in the district.
- Features Times Square’s only hotel rooftop with unobstructed panoramic views.
- Rooftop: 2,400 sq. ft. indoor/outdoor hybrid space for events and gatherings.

Design & Atmosphere
- Inspired by Prohibition-era speakeasies and the Jazz Age.
- Lobby: plush seating, warm lighting, cozy ambiance.
- Rooms: vintage-inspired décor with modern comforts.

Dining & Social Spaces
- The Velvet Fox bar & lounge: handcrafted cocktails, artisanal plates, live music.
- Positioned at Seventh Ave. & West 48th St., close to Radio City Music Hall, MoMA, and the Empire State Building.

Brand Growth
- voco celebrated 100 open hotels worldwide in 2025.
- Now at 124 open hotels globally, with 108 more in the pipeline.
- Recent debuts: Florida all-inclusive, Ireland, Poland, Vietnam, plus U.S. openings in Flagstaff, Laguna Hills, Moab, Myrtle Beach, and Port St. Lucie.

Strategic Importance
- This is voco’s third property in New York City (joining voco Times Square South and voco The Franklin).
- Marks IHG’s ambition to reach 200 voco hotels within 10 years.

This property positions voco as a premium lifestyle brand that blends dependability with approachable charm, while giving IHG a major flagship presence in one of the world’s most competitive hotel markets.