MakeMyTrip Deepens AI-First Strategy with OpenAI Collaboration

MakeMyTrip, India’s leading online travel company, today announced that it will collaborate with OpenAI to deepen AI-led travel discovery and capture high-intent travel queries.

Partnership:
MakeMyTrip is deepening AI-led travel discovery with OpenAI’s APIs.

Integration:
AI features embedded into the Myra interface within the app.

Functionality:
- Conversational inspiration → seamless booking.
- Structured, transaction-ready options across flights, hotels, and ancillary services.
- Moves from passive search visibility to active AI-led discovery.

AI Capabilities
- Myra (GenAI Trip Planning Assistant):
- Facilitates 50,000+ daily conversations.
- Supports multiple languages: Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu, English.
- Expanding vernacular voice capabilities.
- 45% of queries come from Tier-2 and smaller cities, with higher voice-led interactions in non-metros.

Strategic Impact
- Personalisation: AI transforms curiosity into confident, bookable decisions.
- Customer Experience: Travel planning feels less like filtering, more like a natural conversation.
- Market Positioning: Anchors MakeMyTrip at the center of AI-driven travel journeys.

Leadership Insights
- Rajesh Magow (Co-Founder & Group CEO):
> “Our collaboration with OpenAI ensures that when travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process.”

- Oliver Jay (MD, International, OpenAI):
> “Advanced AI is not just about enterprises… it transforms consumer experience and engagement with the platform.”

📌 In short: MakeMyTrip is positioning itself as a conversational AI-first travel planner, using OpenAI to bridge inspiration and booking seamlessly, especially for India’s diverse and multilingual user base.