Cooperative JOO-IN, First Korean Local Tour Operator Brand to Achieve GSTC Tour Operator Certification

The Global Sustainable Tourism Council (GSTC) congratulates Cooperative JOO-IN, a locally rooted tour operator based in Buyeo, South Chungcheong Province, which has become the first Korean local Tour Operator brand to achieve GSTC Tour Operator Certification.

Milestone:
Cooperative JOO-IN has become the first Korean local tour operator brand to achieve the GSTC (Global Sustainable Tourism Council) Tour Operator Certification.

Significance:
This certification is globally recognized as the highest standard for sustainable tourism practices.

Scope:
Confirms that JOO-IN’s operations align with GSTC criteria covering:
- Sustainable management
- Social and economic benefits to local communities
- Cultural heritage preservation
- Environmental stewardship

Why It Matters
- For Korea: Sets a precedent for other local operators to pursue internationally recognized sustainability standards.
- For Travelers: Provides assurance that tours offered by JOO-IN are designed with responsible practices, benefiting both communities and the environment.
- For Industry: Strengthens Korea’s positioning in the global sustainable tourism movement.

Broader Context
The GSTC certification is not just a badge — it’s a rigorous audit process that validates a company’s commitment to sustainability across all aspects of its operations. JOO-IN’s achievement highlights how cooperatives and local operators can lead the way in responsible tourism, not just large international brands.