As the Year of the Horse approaches, Shangri-La Group invites guests around the world to celebrate Spring Festival through a series of immersive online and in-person experiences. Central to the celebrations is the launch of 88-Night Global Stay Giveaway, alongside a creative collaboration with renowned contemporary artist Chen Fenwan. The 88-Night Global Stay Giveaway - Grand Prize: One winner will receive 88 complimentary nights across Shangri-La hotels and resorts worldwide. - Contest Period: Runs from 10–23 February 2026 (HKT). - How to Enter: Follow Shangri-La on Instagram (@shangrilahotels) or Xiaohongshu (@香格里拉会) and complete designated tasks. Festive Experiences - Daily Game for Members: Shangri-La Circle members can play an interactive “Lucky Horse” lantern game from 10–21 February. Daily winners share 88,888 Circle Points and vouchers. - Art Collaboration: Contemporary artist Chen Fenwan brings paper-cutting and revolving lantern installations to hotels in Beijing, Shanghai, Guangzhou, Ningbo, and more. - Exclusive Stays: Up to 34% off consecutive stays, with themed rooms celebrating the Year of the Horse. Culinary Highlights - Island Shangri-La, Hong Kong: Michelin-starred six-course menu at Restaurant Petrus with fireworks views. - Shangri-La Singapore: Eight-course reunion gala dinner with live performances and CCTV’s Spring Festival Gala broadcast. - China World Hotel, Beijing: Reunion dinner package with food fair and traditional crafts. - Special Afternoon Teas & Cakes: Inspired by Chen Fenwan’s art, available in Hangzhou, Jinan, Qinhuangdao, and Dubai. Limited-Edition Gifts - Signature Item: Jin Jun Mei Chinese New Year Pudding Gift Box, designed with lantern-inspired paper-cut horse motifs, blending art and culinary refinement. Big Picture This campaign blends heritage, art, and hospitality with modern engagement strategies—social media contests, interactive games, and immersive cultural experiences—positioning Shangri-La as a brand that celebrates tradition while offering global luxury.
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