Emirates World travel retail footprint marks key expansion milestone with 10 stores following Abidjan opening

Emirates is doubling down on its strategy to redefine travel retail, hitting a key expansion milestone with the opening of its 10th flagship ‘Emirates World’ store in Abidjan, bringing the current store count to 10 Emirates World Stores and 9 travel retail outlets globally.

Milestone Achievement
- Opening of the 10th flagship Emirates World store in Abidjan.
- Current footprint: 10 Emirates World flagship stores + 9 mid-sized travel retail outlets worldwide.
- Investment: AED 174 million (USD $47.4 million) to expand retail presence.
- Target: 29 new travel retail concepts in 2026, bringing the total to 48 stores by year-end.

Customer Experience
- Stores blend personalisation, expert support, and immersive tech with Emirates’ iconic onboard products.
- Over 1.4 million walk-in customers since 2024, highlighting strong consumer appeal.
- Features include:
- Cabin seat displays (First Class, Premium Economy, Business Class).
- A380 onboard lounge replicas in select locations.
- Digital kiosks, selfie mirrors, interactive touchpoints for seamless engagement.
- Curated destination-specific merchandise and premium travel accessories.

Global Footprint
- Flagship stores: Dubai, London, Nairobi, Casablanca, Manila, Cairo, Singapore, Bangkok, Riyadh, and now Abidjan.
- Mid-sized concept stores: Paris, Karachi, Hong Kong, Accra, Geneva, Mauritius, Jakarta.
- Upcoming locations in 2026: Athens, Rome, Madrid, Istanbul, Amman, New Delhi, Mumbai, Shenzhen, Tokyo, Cape Town.

Leadership Insight
Adnan Kazim, Deputy President & Chief Commercial Officer:
“As we accelerate the global rollout of our Emirates World Stores concept, we are cultivating opportunities for travellers and partners to engage with our brand, immerse themselves in our iconic products, and experiment with cutting-edge tech to imagine their journeys.”

This expansion cements Emirates’ ambition to redefine travel retail as a lifestyle experience, bringing aviation-inspired luxury into everyday spaces across the globe.