Air India unveils a new campaign to showcase India’s only Premium Economy experience, redefining comfort for today’s modern traveller

Air India, India’s leading global airline, unveiled a 360-degree campaign around its Premium Economy product that is today offered on 60% of its aircraft.

Tagline:
“The Premium you Deserve” – positioning Premium Economy as a deserved experience, not just a luxury upgrade.

Scope:
A 360° campaign across print, TV, outdoor, and digital platforms (YouTube, OTT, Meta, Uber, Spotify), even during the T20 World Cup.

Coverage:
Premium Economy is now available on 60% of Air India’s aircraft.

Customer Insights Driving the Campaign
- 80% of surveyed travelers say comfort is more important than ever.
- 87% believe choosing comfort is practical, not indulgent.
- 93% say in-flight comfort affects how they feel after landing.
- 60% are willing to pay extra for comfort even on short-haul flights.

Product Highlights
- Extra legroom and enhanced recline.
- Priority check-in.
- Gourmet meals.
- Calm, evocative narrative emphasizing comfort as a personal, earned experience.

Fleet & Experience Transformation
- Retrofit program: Narrowbody fleet already upgraded to three-class cabins (Business, Premium Economy, Economy).
- Widebody retrofits: First refurbished Boeing 787-8 rejoining in March 2026; all 26 completed by mid-2027.
- B777 retrofits: Scheduled for 2027–2028.
- Maharaja Lounge: Flagship lounge at Delhi T3 unveiled, showcasing the “New Air India Experience.”

This campaign signals Air India’s broader transformation: moving from overt luxury to thoughtful comfort, making Premium Economy a mainstream choice for modern travelers.