Radisson Rewards launches a raft of new partnerships to benefit its 27 million plus members

Radisson Rewards, the global loyalty program for Radisson Hotel Group, has surpassed 27 million members within three years, reflecting its rapid growth and strong global appeal. In 2025, the program introduced a series of new and expanded partnerships across banking, travel and lifestyle sectors, strengthening its promise to make earning and using points easier, more relevant and more rewarding for members worldwide.

Membership Growth:
Radisson Rewards has surpassed 27 million members in just three years, showing strong global appeal.

Banking Partnerships:
- Saudi Arabia & Middle East: Al Rajhi Bank joins as a major partner.
- Qatar & UAE: New tie-ups with HSBC.
- India: Partnerships with HDFC Bank and Axis Bank, supporting Radisson’s rapid expansion (33 new hotel signings in 2025).
- UK: Collaboration with Capital on Tap, offering tier matches and seamless points conversion.

Lifestyle Ecosystem:
Launch of the Radisson Rewards Shop, allowing members to earn points on everyday purchases with brands like Fnac, Sephora, Adidas, Nike, Apple, and Samsung. Available in the UK, US, India, Spain, France, Italy, and Germany.

Travel Partnerships:
Extended collaboration with GetYourGuide, enabling members to earn points on tours, attractions, and activities worldwide.

Program Benefits:
Streamlined tier structure lets members reach top tiers faster than traditional hotel loyalty programs, with benefits available from day one.

Strategic Takeaway
Radisson Rewards is positioning itself as more than a hotel loyalty program—it’s evolving into a global lifestyle ecosystem, integrating banking, retail, and travel to keep members engaged daily, not just during hotel stays.