Raffles Hotels and Resorts Unveils 'The Butler Did It Collection,'Available Exclusively At Printemps

Raffles Hotels & Resorts is delighted to introduce 'The Butler Did It Collection', a playful collection available only in-store at Printemps New York and Printemps Paris through March 10, 2026, with select pieces offered on Printemps.com.

Collection Overview
- Exclusive availability: Printemps New York & Paris (in-store until March 10, 2026) + select items online at Printemps.com.
- Curated fashion and home goods inspired by Raffles’ signature elegance and whimsical glamour.
- Designed in collaboration with Globe-Trotter, Frette, and Christofle.

Fashion & Lifestyle Pieces
- Ready-to-wear: pajamas, t-shirts, polos, cashmere jumpers, velvet smoking jackets.
- Accessories: bucket hats, cashmere baseball caps.
- Globe-Trotter: bespoke deep green suitcase with Raffles palm-print lining.
- Frette: velvet slippers embroidered with “The Butler Did It.”
- Christofle: reimagined coffee cup featuring the collection’s playful phrase.

Creative Direction
- Styled by Jessica Diehl, blending color, texture, and Raffles’ palm motif.
- Extends the brand’s legendary Butler Service campaign into lifestyle expression.
- Campaign developed by Trey Laird, with photography by Dylan Don and styling by Robert Rabensteiner.

Strategic Vision
- Serves as a preview of Raffles’ broader ready-to-wear and home offering launching in fall 2026.
- Will coincide with the debut of Raffles’ dedicated e-retail platform, expanding the brand into digital retail.
- Printemps emphasizes the intersection of hospitality, fashion, and culture, aligning with Raffles’ refined identity.

This collection marks Raffles’ first major step into lifestyle retail, inviting guests to bring the brand’s signature glamour into everyday life.