The Emirates Airline Foundation, in partnership with Emirates Auction, has successfully raised AED 8.8 million (USD $2.4 million) to support humanitarian programs for underprivileged children worldwide. Event Timeline: The auction ran from 17 December 2025 to 17 January 2026, attracting over 900 bids from participants across 131 countries. Unique Offering: Seven rare Emirates Skywards Platinum membership numbers were auctioned. - Two bidders secured 20-year Platinum memberships. - Five bidders won 15-year memberships. - The highest single bid reached AED 1.6 million. Global Participation: Top bidders came from the UAE, UK, India, US, Pakistan, France, Germany, Egypt, and Thailand, among others. Impact: Funds will be directed toward launching new initiatives and expanding the Foundation’s grassroots network, which already partners with 14 NGOs across nine countries. Future Plans: This collaboration is set to become an annual fundraising fixture, ensuring recurring support for children’s education, healthcare, and welfare. This is a fascinating example of how airlines are leveraging their loyalty programs for social good.
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