Premium move: IHG and Pro-invest Group reposition asset as voco Queenstown

IHG Hotels & Resorts (IHG) announced the conversion of Holiday Inn Express & Suites Queenstown to voco Queenstown, partnering with asset owner, developer and manager, Pro-invest Group, to reposition the highly regarded, centrally located hotel within IHG’s premium portfolio.

Conversion:
Holiday Inn Express & Suites Queenstown will be converted into voco Queenstown.

Partnership:
IHG is working with Pro-invest Group (asset owner, developer, and manager) and operating partner EVT Connect Hospitality.

Property Details:
- 227 rooms
- Prime location in central Queenstown, near the lakefront and dining/retail precincts

Timeline:
Reopening later in 2026 after refurbishment.

Upgrades:
- Enhanced meeting spaces
- New Private Dining Room
- Outdoor dining area
- Restaurant & bar: Mozzarella & Co.

Strategic Aim:
- Strengthen commercial mix
- Broaden appeal across leisure and corporate segments
- Support long-term performance through premium positioning

Strategic Significance
- Reflects IHG’s conversion strategy: aligning strong assets with premium brands to unlock long-term value.
- Queenstown remains a stand-out destination with year-round visitation and demand for high-quality accommodation.
- The move demonstrates confidence in both the asset and IHG’s premium platform, integrating voco Queenstown into IHG’s global distribution, sales, and IHG One Rewards loyalty program.