The Club Hotel Services advances integrated commercial performance through expanded Pulse and GEMS platforms

The Club Hotel Services, Radisson Hotel Group’s integrated commercial engine, has closed a landmark year of growth. With the continued expansion of its proprietary platforms, Pulse and GEMS, The Club has sharpened its focus on how data, automation, and human expertise are reshaping commercial performance in hospitality.

The Club Hotel Services
- Radisson’s integrated commercial engine that unifies revenue, sales, meetings & events, web, and voice management into one global operating model.
- Designed to help hotel owners/operators scale performance by combining specialist talent + proprietary technology.

Pulse Platform Enhancements
- Originally a business intelligence and decision-support tool, now evolved into a strategic ecosystem.
- New modules:
- Shift by Pulse → Automated displacement analysis for faster, smarter commercial decisions.
- Pro by Pulse → Productivity and staffing optimization to boost efficiency and profitability.
- Plan by Pulse → Automated forecasting with advanced algorithms for more accurate demand and revenue projections.

GEMS (Group & Event Management System)
- End-to-end automation for meetings & events: inquiry → quotation → contracting → planning.
- New AI-enabled features:
- Automated lead qualification
- Intelligent rooming list processing
- Faster response workflows
- Goal: reduce friction for planners, improve hotel conversion, and cut response times across teams.

Strategic Context
- 2025 saw global expansion:
- Revenue Management surpassing 400 hotels.
- Club of Sales launched in New Delhi.
- Web Management scaled to 135 hotels in its first year.
- 2026 priorities: deeper integration of automation, AI, and data intelligence to meet evolving guest expectations.

Industry Collaboration
- Revenue Strategy Days 2026 (RDS26) hosted in Brussels, Feb 4–5.
- Supported by 20+ partners including AWS, Agoda, Booking.com, EY, Trip.com, Cvent, Expedia, MKG.
- Theme: “Together Towards Tomorrow” → blending automation, AI, and human expertise to navigate shifting demand and distribution landscapes.

Why It Matters
- Hotels gain faster, more accurate commercial decisions.
- Planners benefit from streamlined event management.
- Guests experience more consistent service and responsiveness.
- Radisson Group positions itself as a leader in data-driven hospitality performance.