Best Western® and Tripadvisor® Launch AI-Powered Trip Planning Experience to Help Soccer Fans Navigate 2026 Travel

Best Western Hotels & Resorts, the globally recognized hospitality brand within the BWH Hotels portfolio, and the world’s largest travel guidance platform, Tripadvisor, today announce the launch of their new “Go for the Goal” platform, an innovative AI-powered trip planning experience designed to help soccer fans plan multi-city travel itineraries ahead of the world’s biggest international soccer tournament in Summer 2026.

Launch of “Go for the Goal”:
An AI-powered trip planning platform created by Best Western Hotels & Resorts and Tripadvisor to support soccer fans traveling for the Summer 2026 international tournament.

Multi-City Travel Made Easy:
The tool helps fans coordinate lodging, transportation, and activities across multiple host cities.

Hotel Coverage:
Over 200 Best Western Hotels properties within a 25-mile radius of stadiums across North America are featured. Options range from luxury (WorldHotels™) to economy (SureStay®).

Personalized Recommendations:
AI combines traveler preferences with Tripadvisor’s data to suggest routes, dining, cultural highlights, and fan-friendly experiences.

Languages & Availability:
Available in English and Spanish, covering the U.S., Canada, and Mexico, with plans to expand internationally.

Soccer Partnership:
Best Western is also an official partner of the United Soccer League (USL), reinforcing its commitment to soccer tourism.

Why It Matters
This initiative is designed to handle the unique challenges of sports tourism—where fans often need to move quickly between cities while staying close to the action. By blending AI with Tripadvisor’s massive dataset, the platform aims to give fans confidence, flexibility, and convenience in their travel planning.