Marriott International Announces Retirement of David Flueck, Global Officer, Loyalty, Cards and New Businesses

Marriott International announced that David Flueck, Global Officer for Loyalty, Cards & New Businesses, will retire at the end of March 2026 after 22 years with the company. He played a pivotal role in shaping Marriott Bonvoy into one of the world’s most recognized and awarded travel loyalty programs.

Retirement Announcement
- Date: February 4, 2026
- Effective: End of March 2026
- Reason: Pursuing a new opportunity aligned with his passion for the outdoors.

Career Highlights
- Tenure: 22 years at Marriott International.
- Role: Global Officer, Loyalty, Cards & New Businesses.
- Impact:
- Transformed Marriott Bonvoy into a leading global loyalty program.
- Expanded Bonvoy’s portfolio of partners and experiences.
- Strengthened the value proposition for members.
- Delivered growth for Marriott and its hotel owners.

Significance for Marriott
- Loyalty Programs: Bonvoy is central to Marriott’s customer engagement, with millions of members worldwide.
- Leadership Transition: Flueck’s departure marks a significant leadership change in Marriott’s loyalty and partnerships division.
- Future Direction: Marriott is expected to continue expanding Bonvoy’s ecosystem, leveraging digital innovation and partnerships to maintain competitiveness.

Why It Matters
- For Bonvoy members, his leadership shaped many of the benefits and partnerships they enjoy today.
- For Marriott, this transition opens the door to new leadership strategies in loyalty, credit cards, and new business ventures.
- For the hospitality industry, it highlights the growing importance of loyalty ecosystems as a driver of guest retention and revenue.