IHG strengthens UK presence with four hotel agreements across Garner and voco brands

IHG Hotels & Resorts has signed four new hotel agreements in the UK with Fairview Hotels, expanding its footprint under the Garner and voco brands. The deal adds over 380 rooms to IHG’s UK pipeline, reinforcing its position in its largest European market.

Key Highlights
- Date of Announcement: February 3, 2026
- Partnership: IHG with Fairview Hotels
- Total Rooms Added: Over 380 keys
- Brands Involved:
- Garner Hotels (midscale)
- voco Hotels (premium conversion brand)

New Properties
1. voco London – Bloomsbury
- Location: Central London
- Rooms: 114
- Formerly a Mercure hotel (Accor), now reflagged as voco after refurbishment
- Positioned near Kimpton Fitzroy London and Holiday Inn London Bloomsbury

2. Garner Hotel Lincoln
- Rooms: 91
- Expands Garner’s presence in the UK midscale market

3. Garner Hotel Rotherham East
- Rooms: 91
- Strengthens Garner’s footprint in northern England

4. Garner Hotel Chesterfield North
- Rooms: 91
- Adds to Garner’s growing UK portfolio

Strategic Importance
- UK Market Leadership: IHG already has 400+ open and pipeline properties in the UK, making it its largest European market.
- Garner Expansion: Garner is IHG’s newest midscale brand, launched in 2023, with ambitions to reach 500 hotels globally within the next decade.
- voco Growth: voco continues to expand as a conversion-friendly premium brand, offering distinctive design and guest experience while allowing quick rebranding of existing hotels.

In summary: IHG’s four new UK hotel agreements with Fairview Hotels strengthen its dominance in the UK market, expanding Garner’s midscale reach and voco’s premium conversion strategy. This positions IHG to compete aggressively against rivals in both regional and metropolitan markets.