IHG’s Vignette Collection Reaches 10 Open Hotels in Greater China

IHG Hotels & Resorts has announced that its luxury & lifestyle brand, the Vignette Collection, has reached a milestone of 10 open hotels in Greater China as of early 2026. This makes Greater China the largest market for the brand globally, reflecting both IHG’s rapid expansion strategy and the region’s strong demand for differentiated luxury experiences.

Key Highlights
- Milestone: 10 hotels now open in Greater China under the Vignette Collection brand.
- Global Context: Greater China is the largest market worldwide for Vignette Collection.
- Brand Positioning: Vignette Collection offers distinctive luxury hotels, each with its own identity, while benefiting from IHG’s global systems and loyalty program (IHG One Rewards).
- Expansion Pace: The brand has grown quickly since its launch in 2021, with Greater China leading adoption.

Strategic Importance
- China’s Luxury Travel Market: Rising affluence and demand for unique, personalized stays have made China a prime market for luxury lifestyle brands.
- Differentiation: Unlike standardized luxury chains, Vignette Collection emphasizes individual character and local storytelling, appealing to travelers seeking authenticity.
- IHG’s Portfolio Strengthening: This milestone reinforces IHG’s position in Greater China, where it already operates InterContinental, Regent, Crowne Plaza, and Holiday Inn brands.

Broader Impact
- Tourism Recovery: As international travel rebounds, Greater China’s luxury hospitality sector is seeing strong growth.
- Competitive Landscape: IHG’s milestone positions it ahead of rivals like Marriott’s Autograph Collection and Hilton’s Curio Collection in terms of footprint in China.
- Future Growth: IHG has signaled plans to expand Vignette Collection further across Asia-Pacific, leveraging China as a launchpad.

In summary: The Vignette Collection reaching 10 open hotels in Greater China underscores IHG’s success in capturing the region’s booming luxury travel demand, while differentiating itself with unique, character-driven properties.