India continues to be a significant visitor source market for Singapore, with 1.2 million visitors in 2025

Singapore welcomed 1.2 million visitors from India in 2025, marking a 1% increase from 2024 and reinforcing India’s role as one of Singapore’s most significant visitor markets.

Tourism Performance Highlights
- International Visitor Arrivals (IVA): 16.9 million in 2025 (+2.3% YoY).
- Tourism Receipts (TR): S$23.9 billion in first three quarters (+6.5% YoY, highest ever for this period).
- India Contribution: S$1.17 billion in TR (+5% YoY).

India Market Milestones in 2025
- Celebrated 60 years of diplomatic ties between Singapore and India.
- “Just Between Us Friends” campaign launched with airlines, travel agencies, malls, and payment partners.
- MICE growth: Sun Pharma hosted Singapore’s largest Indian incentive group (6,000 employees).
- Marketing partnerships: Nickelodeon FamJam in Singapore (award-winning), “Is This Even Singapore” campaign (145M reach), and collaborations with influencers and advocacy panels.
- Convenience: UPI payments enabled across 130,000 merchants, including Changi Airport.
- Connectivity: First-ever MoU with IndiGo to boost leisure and business travel from secondary Indian cities.

Destination Enhancements in 2025
- New attractions: Rainforest Wild, Curiosity Cove, Jurassic World: The Experience, Singapore Oceanarium.
- Rejuvenated icons: Chinatown Heritage Centre, SuperPark, Singapore Flyer’s Time Capsule.
- Cruise expansion: New ships from StarDream Cruises, Royal Caribbean, Ritz-Carlton Yacht Collection.
- Events: ART SG (41,000 visitors), F1 Singapore Grand Prix (300,641 attendance, +11.7% YoY).
- Hospitality growth: Raffles Sentosa, Mandai Rainforest Resort, The Laurus, Mett Singapore, Mama Shelter.
- Lifestyle showcases: CHANEL Cruise 2025/26, Cartier Nature Sauvage, Louis Vuitton Savoir Rever exhibition.

Outlook for 2026
- New experiences: Cirque du Soleil’s KOOZA, BTS World Tour (4 nights), Disney Cruise Line’s first Asia homeport, Rainforest Wild Phase 2, Grange Road Events Space.
- Major events: Sprint race debut at F1 Singapore Grand Prix, STB-Disney partnership with Children’s Festival and Garden of Wonder.
- Targeted campaigns: Focus on millennials, Gen Z, families, and MICE demand.
- Expansion: Deeper penetration into secondary Indian cities with enhanced connectivity and tailored promotions.

Leadership Insight
Markus Tan, Regional Director (India, Middle East, South Asia & Africa), STB:
> “2025 marked a milestone year as we celebrated 60 years of diplomatic ties. Over a million Indian visitors chose Singapore, driving robust tourism spending. The diversity of travellers—from leisure seekers to major corporates—reflects the strength of our partnerships and Singapore’s appeal as both familiar and extraordinary.”