Marriott International Signs Multi-Property Agreement with Masterise Group, Accelerating Expansion in Vietnam

Marriott International has signed a landmark agreement with Vietnam’s Masterise Group to develop four hotels and one branded residence, adding nearly 1,900 rooms across key cities including Hanoi, Ho Chi Minh City, and Cần Giờ. This expansion will introduce luxury brands such as The Ritz-Carlton and JW Marriott, alongside premium and select-service options like Marriott Hotels and Four Points by Sheraton.

Date of Signing:
February 3, 2026

Scope:
Four hotels + one branded residence

Capacity:
Nearly 1,900 rooms ("keys") added to Marriott’s Vietnam portfolio

Locations:
- Hanoi
- Ho Chi Minh City
- Cần Giờ (coastal district near HCMC)

Brands Introduced:
- Luxury: The Ritz-Carlton, JW Marriott
- Premium: Marriott Hotels
- Select-service: Four Points by Sheraton

Strategic Importance
- Urban & Leisure Destinations: The properties are strategically positioned in Vietnam’s economic hubs and tourist hotspots, strengthening Marriott’s footprint in both business and leisure travel markets.
- Flagship Presence: Ho Chi Minh City will host flagship properties, reinforcing Marriott’s luxury positioning in Vietnam’s largest metropolitan area.
- Partnership Synergy: Masterise Group, known for high-end real estate developments, provides local expertise and prime locations, while Marriott brings global hospitality standards.

Broader Impact
- Tourism Growth: Vietnam’s tourism industry has been rebounding strongly post-pandemic, with international arrivals surging. Marriott’s expansion aligns with this trend, catering to rising demand for luxury and premium accommodations.
- Economic Contribution: The projects are expected to generate jobs in construction, hospitality, and tourism services, while boosting Vietnam’s appeal to international travelers.
- Brand Diversification: By introducing multiple tiers (luxury, premium, select-service), Marriott can target diverse traveler segments—from high-net-worth individuals to business travelers and mid-range tourists.

In short: Marriott’s partnership with Masterise Group marks one of its most ambitious expansions in Vietnam, positioning the company to capture both luxury and mid-market demand in a rapidly growing tourism economy.