Air India launches ‘Namaste World’ sale, offers up to 20% off across domestic and international routes

Air India has announced its “Namaste World” sale, offering travelers up to 20% discounts across both domestic and international routes. The promotion is designed to stimulate demand during the early 2026 travel season and reinforce Air India’s global rebranding efforts under the Tata Group.

Key Highlights of the Sale
- Discounts: Up to 20% off on fares.
- Scope: Applies to domestic and international flights operated by Air India.
- Booking Window: Limited-time offer (exact dates vary depending on route and fare class).
- Travel Period: Typically aligned with upcoming holiday and peak travel seasons, encouraging both leisure and business travel.

Strategic Importance
- Global Repositioning: The “Namaste World” campaign ties into Air India’s broader brand refresh, emphasizing Indian hospitality and global connectivity.
- Competitive Edge: Discounts help Air India compete with rivals like IndiGo, Vistara, Emirates, and Singapore Airlines, especially on high-demand routes.
- Passenger Engagement: Encourages early bookings and strengthens loyalty among both domestic and international travelers.

Broader Context
- Air India Transformation: Since its acquisition by Tata Group, Air India has been undergoing a major transformation—fleet modernization, service upgrades, and aggressive route expansion.
- Market Timing: Launching the sale ahead of spring and summer travel seasons positions Air India to capture demand from both inbound tourists and outbound Indian travelers.
- Tourism Boost: Aligns with India’s push to increase international arrivals and promote domestic tourism.

In summary: Air India’s “Namaste World” sale is more than just a discount—it’s part of a larger strategy to reposition the airline as a modern global carrier while celebrating Indian hospitality.