As the Lunar New Year approaches, digital travel platform Agoda reveals that Kuala Lumpur is the seventh most sought-after destination for international visitors celebrating the festive season in Asia, as well as the top-searched domestic destination. Key Highlights - Ranking: Kuala Lumpur is the 7th most sought-after destination in Asia for international visitors during Lunar New Year. - Domestic Popularity: It is also the top-searched domestic destination for Malaysians. - Inbound Travel: Kuala Lumpur, Johor Bahru, and Penang are the leading destinations for travelers coming into Malaysia. - Outbound Travel: Malaysians most often search for Bangkok, followed by Hat Yai and Tokyo. Broader Asian Travel Trends - Top 5 destinations overall: 1. Tokyo (Japan) 2. Bangkok (Thailand) 3. Taipei (Taiwan) 4. Osaka (Japan) 5. Seoul (South Korea) - Other cities in the Top 10: Fukuoka, Kuala Lumpur, Sapporo, Singapore, and Hong Kong. Why Kuala Lumpur Stands Out - Blend of modernity & tradition: Iconic skyline, diverse culinary scene, and cultural vibrancy. - Cultural richness nearby: Johor Bahru’s landmarks, Penang’s historic architecture and street food, Malacca’s colonial charm. - Symbolism: The Year of the Horse (2026) represents energy and adventure, inspiring travel to dynamic destinations. Agoda’s Travel Deals - Mega Sale: Running 14–28 February 2026. - Discounts: Up to 60% off hotels, flash sales up to 70% on 17 February. - Coverage: Over 6 million properties, 130,000 flight routes, and 300,000 activities. This recognition highlights Kuala Lumpur’s growing appeal as both a domestic hub and an international cultural destination for Lunar New Year celebrations.
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