Hyatt has appointed Maria Zarraluqui as SVP, Global Hyatt Inclusive Collection Growth and Owner Relations

Hyatt Hotels Corporation announced that Maria Zarraluqui has been appointed SVP, Global Hyatt Inclusive Collection Growth and Owner Relations, underscoring Hyatt’s Inclusive Collection ambition to further strengthen its leadership position in the all-inclusive segment.

Leadership Appointment:
Hyatt has appointed Maria Zarraluqui as SVP, Global Hyatt Inclusive Collection Growth and Owner Relations, effective March 1, 2026.

Strategic Role:
Maria will focus on asset-light growth strategies, resort development, repositioning, and cultivating strategic owner relationships to drive expansion.

Portfolio Scale:
Hyatt’s Inclusive Collection already spans 150+ resorts and 55,000 rooms across Latin America, the Caribbean, and Europe, with further expansion planned.

Reporting Line:
She will report directly to Javier Águila, President of Inclusive Collection, who assumed his global role in March 2025.

About Maria Zarraluqui
- Former VP of Global Development at Meliá Hotels International.
- Over 25 years of experience in hospitality, leading development across Europe, Middle East, Africa, Asia, and the Americas.
- Track record: spearheaded 350+ hotel deals, joint ventures, and strategic alliances.
- Academic roles: Professor at IE Business School (Madrid) and speaker on global hospitality trends.

Strategic Context
- Hyatt’s Inclusive Collection includes brands like Zoëtry, Hyatt Ziva, Hyatt Zilara, Secrets, Dreams, Breathless, Sunscape, Alua, Bahia Principe, and Hyatt Vivid.
- Recent openings: Secrets Playa Esmeralda Resort & Spa, Dreams Playa Esmeralda Resort & Spa, Secrets St. Lucia Resort & Spa, Secrets Baby Beach Aruba.
- Upcoming in 2026: Hyatt Vivid Punta Cana and Secrets Macao Beach Punta Cana.
- Hyatt recently completed an asset-light transaction with Playa Hotels & Resorts, reinforcing its growth model.

Leadership Statement
- Javier Águila praised Maria’s “broad track record of success” and emphasized her role in advancing Hyatt’s creative approach to organic and inorganic growth.

This appointment signals Hyatt’s intent to cement its dominance in the all-inclusive luxury segment, directly competing with Marriott’s All-Inclusive by Marriott Bonvoy and Hilton’s growing resort portfolio.