Air Canada Unveils New Brand Spot as the 10-Day Countdown to Takeoff for Milano Cortina 2026 Begins

As the Milano Cortina 2026 Olympic and Paralympic Winter Games draw closer, Air Canada released today a new brand spot featuring Team Air Canada Athlete Ambassador Tyler McGregor, captain of Canada’s Para ice hockey team, as he prepares for the Games.

New Brand Spot
- Air Canada launched a campaign titled “Tyler’s Walk”, featuring Tyler McGregor, captain of Canada’s Para ice hockey team.
- The spot highlights his resilience after a life-changing event, symbolizing the grit and determination of Team Canada athletes.

Support for Team Canada
- Air Canada will transport over 750 athletes, coaches, and delegates to the Milano Cortina 2026 Olympic and Paralympic Winter Games.
- Through its Going for Gold program, more than 10,000 employees across 23 airports will coordinate athlete travel, equipment handling, and mobility support.
- Air Canada has been the Official Airline of the Canadian Olympic Team since 1988 and the Paralympic Team since 2007.

Fan Engagement
- A nationwide content and fan program will spotlight Team Air Canada Athlete Ambassadors.
- Digital campaigns will include travel guides, behind-the-scenes features, and personal storytelling.
- A national contest will give fans the chance to win trips inspired by athletes’ favorite destinations.

Corporate Context
- Air Canada is Canada’s largest airline, serving 180+ airports worldwide.
- It is a founding member of Star Alliance and holds a Four-Star Skytrax ranking.
- The airline has set a long-term goal of net-zero greenhouse gas emissions by 2050.

This campaign blends storytelling, national pride, and operational excellence as Air Canada gears up for Milano Cortina 2026.