A New Era of Luxury Travel: IHG Hotels and Resorts brings Vignette Collection brand to India

IHG Hotels & Resorts is introducing its Vignette Collection brand to India, marking a significant milestone in the country’s luxury hospitality landscape.

What is the Vignette Collection?
- A luxury & lifestyle brand under IHG, designed to offer unique, one-of-a-kind stays.
- Focuses on individuality and character, unlike standardized hotel formats.
- Each property reflects local culture, heritage, and experiences, while still benefiting from IHG’s global systems and loyalty program.

Expansion into India
- India becomes part of the global rollout of Vignette Collection, which already has properties in Australia, Thailand, Portugal, and the Middle East.
- The move highlights India’s growing demand for luxury travel experiences and its importance as a strategic market for IHG.

Guest Experience
- Guests can expect:
- Immersive local storytelling through design and service.
- Sustainability initiatives, aligning with eco-conscious travel trends.
- Access to IHG One Rewards, ensuring loyalty benefits across the portfolio.

Strategic Importance
- India’s luxury travel sector is expanding rapidly, driven by rising affluence, inbound tourism, and domestic leisure travel.
- By bringing Vignette Collection here, IHG is positioning itself to capture this premium segment alongside competitors like Marriott’s Autograph Collection and Hyatt’s Unbound Collection.

This launch signals a new era of curated luxury travel in India, blending global standards with local authenticity.