Showcasing Kerala as a living mosaic of panoramic nature and eclectic culture, the state Tourism Department is all set to open its landmark all-India photo exhibition ‘Lenscape Kerala,’ in New Delhi on January 20, featuring 100 curated frames by 10 leading travel and media photographers of the country. Nationwide Showcase: The exhibition will travel across major Indian cities, bringing Kerala’s landscapes, culture, and heritage to audiences nationwide. Theme: Focus on Kerala’s natural beauty, traditions, and everyday life, captured through the lenses of professional and amateur photographers. Objective: Strengthen Kerala’s brand as a premier tourism destination by visually immersing visitors in its backwaters, beaches, wildlife, and festivals. Engagement: Visitors will experience curated photo stories, highlighting Kerala’s eco-tourism initiatives, cultural richness, and sustainable travel practices. Timing: Launching just after the world premiere of Kerala Tourism’s new promotional film, creating a multi-channel campaign to attract domestic and international travelers. Strategic Importance - Reinforces Kerala’s position as “God’s Own Country” in India’s tourism map. - Builds momentum for 2026 tourism campaigns, combining film, exhibitions, and digital outreach. - Encourages photography tourism, inviting travelers to explore Kerala with cameras in hand. This exhibition is not just about visuals—it’s a storytelling journey through Kerala’s soul, designed to inspire travel and cultural appreciation.
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