Al Qimmah Hospitality and Marriott Announce Agreement to Add More Than 2,700 Hotel Rooms in Saudi Arabia

Al Qimmah Hospitality, a subsidiary of BinDawood Investment, and Marriott International today announced the signing of five new hotel projects, further strengthening their shared commitment to supporting Saudi Arabia’s rapidly growing tourism sector.

Agreement Highlights
- Date: 14 January 2026
- Parties: Al Qimmah Hospitality (subsidiary of BinDawood Investment) and Marriott International
- Scope: Signing of five new hotel projects in Jeddah, Makkah, and Madinah.
- Capacity: More than 2,700 new rooms across multiple Marriott brands.

JW Marriott Jeddah, The Apartments
- 356 studios and apartments (1–3 bedrooms).
- Designed for extended stays, with dining venues, fitness center, pool, children’s club, and boardroom.

Four Points by Sheraton Shesha, Makkah
- 1,030 rooms, near Masjid Al Haram.
- Dining options, Grab n’ Go concept, Nitro Brews program, meeting facilities, fitness center.

Four Points by Sheraton Madinah King Fahd Road
- 800 rooms, near Masjid Al Nabawi.
- Similar amenities to the Makkah property.

Element Madinah Sultana Road
- 136 studios/apartments with kitchens and spa-inspired bathrooms.
- Motion Fitness Centre, Rise breakfast, Restore Grab & Go.

Four Points Flex by Sheraton Madinah Hijrah Road
- 450 rooms. - Marks Marriott’s debut of the Four Points Flex brand in Saudi Arabia.
- Located in Al Amariyah district, near the Prophet’s Mosque.

Strategic Importance
- Marriott now has 44 properties and over 11,000 rooms in Saudi Arabia, with more than 100 hotels open or in pipeline.
- This expansion supports Saudi Arabia’s Vision 2030 tourism goals, enhancing accommodation capacity in key religious and cultural destinations.

This deal underscores Marriott’s confidence in Saudi Arabia’s tourism growth and introduces new midscale options alongside luxury offerings.