ALL Accor unveils the 8 trends set to redefine experiential travel in 2026

ALL Accor (Accor's booking platform and loyalty programme) has partnered with global trend forecasting agency Globetrender to unveil the findings of its latest report on experiential travel in 2026. The 8 Trends & Their “Vibes”

Endorphin Economy
Vibe: Awe - Travel driven by live events (concerts, sports, festivals) that create collective emotional highs.

Hyper Playgrounds
Vibe: Joy - Immersive, multisensory environments (interactive museums, escape rooms, bold hotel designs) that spark playfulness.

Portable Lifestyles
Vibe: Liberty - Freedom to travel without losing routines—work, fitness, eating habits, even pets—thanks to hybrid hospitality.

Social Wellness
Vibe: Connection - Wellness as a shared experience (group saunas, sunrise runs, collective meditation) to combat loneliness.

Memory Lanes
Vibe: Nostalgia - Seeking authenticity and history-rich places that evoke simpler, pre-digital times.

Earth Syncing
Vibe: Serenity - Trips aligned with natural rhythms and seasonal phenomena (cherry blossoms, Northern Lights, wildlife migrations).

Unfiltered Journeys
Vibe: Surprise - Escaping over-planned itineraries to embrace spontaneity, local advice, and authentic encounters.

Points Maxxing
Vibe: Prestige - Loyalty programs evolving into gateways for exclusive, “money-can’t-buy” experiences (concerts, sports, backstage access).

Insights Behind the Trends
- 25% of travelers want search experiences to start with mood, not geography.
- 89% say live events make travel worthwhile.
- 95% want to maintain aspects of their lifestyle while traveling.
- 84.5% seek deeper connections with others through shared wellness.
- 87% feel nostalgic for less digital times.
- 69% plan trips around seasonal natural phenomena.
- 63.5% avoid “overhyped” destinations, preferring authentic surprises.
- 72% value loyalty programs for access to unique experiences.

Big Picture
Accor’s report shows that emotions are becoming the new compass for travel. Instead of focusing only on destinations, travelers are prioritizing how trips make them feel—whether awe, joy, liberty, or nostalgia.

This positions ALL Accor’s loyalty program not just as a points system, but as an “emotional passport” unlocking curated experiences across 110 countries.