Malaysia Airlines has entered a landmark partnership with Mumbai Indians, India’s most successful and widely followed cricket team, serving as both Associate Sponsor and Official Global Airline Partner. Partnership Details - Malaysia Airlines has become the Associate Sponsor and Official Global Airline Partner of Mumbai Indians. - The collaboration is part of a sports-led brand growth strategy, aimed at strengthening Malaysia Airlines’ presence in India and globally. Strategic Importance - India is a cornerstone of Malaysia Airlines’ international network, with 80 weekly flights connecting 10 Indian cities. - Partnering with Mumbai Indians — a team with 55+ million fans worldwide — gives Malaysia Airlines access to a massive, highly engaged audience. Launch Celebration - The partnership was unveiled in Mumbai on 14 January 2026, marked by the release of 100 Wau Bulan kites at Jio World Gardens during the Makar Sankranti festival. - Mumbai Indians’ Head Coach Mahela Jayawardene attended the ceremony alongside airline and club representatives. Fan Engagement - Planned activations include: - On-ground fan events - Co-branded experiences - Exclusive merchandise - Player-led appearances Travel & Tourism Boost - Malaysia Airlines will promote its Bonus Side Trip (BST) programme, allowing international travelers transiting Kuala Lumpur to explore an extra Malaysian destination at no additional fare (excluding taxes). - The airline will also support Visit Malaysia 2026, enhancing connectivity and positioning Malaysia as a must-visit destination for Indian and global travelers. This partnership blends the excitement of cricket with Malaysian Hospitality, aiming to boost tourism, trade, and brand loyalty across India and beyond.
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