Choice Hotels International Accelerates Growth in Canada with Six New Ascend Collection Properties in Québec

Choice Hotels International has announced a major expansion in Canada with six new Ascend Collection properties opening in Québec in early 2026.

Hotel Brossard (Brossard)
– 139 rooms, European chateau-inspired décor, some suites with fireplaces.

Hotel Cheribourg (Orford)
– 123 rooms, jacuzzis, pools, kids’ playroom, and even a mini farm.

Hotel du Domaine (Thetford Mines)
– Over 100 rooms, lakeside chalets, and ready-to-camp pods in the Appalachian Mountains.

Hotel Montréal Metropolitan (Montréal)
– 92 rooms, fully furnished kitchens, plus an on-site Cuban restaurant.

La Cache du Lac Champlain (Venise-en-Québec)
– 56 rooms, lakeside views, spa, and an 18-hole golf course.

Manor Des Sables (Orford)
– 141 rooms, panoramic views of Mount Orford, pools, spa, pickleball, volleyball, kayaking, biking, and golf.

Strategic Growth
- This expansion grows the Ascend Collection portfolio in Canada by 20%.
- Choice Hotels reported a 7% year-over-year increase in Canadian RevPAR (Revenue per Available Room) in Q3.
- The deal is led by Bing Zhao, a seasoned Québec hotel developer and Choice Hotels franchisee since 2017.

Global Expansion Context
Choice Hotels is also expanding internationally:
- Entered Africa with three hotels in Kenya, with plans for 15 more by 2030.
- Launched MainStay Suites in Australia, marking its extended stay debut outside North America.
- Added 50 new Quality Suites in France, nearly doubling its portfolio there.
- Partnered with SSAW Hotels & Resorts in China, adding 9,500 rooms to Ascend Collection.
- Renewed a 20-year master franchise agreement in Brazil with Atlántica Hospitality International.

Why It Matters
This move strengthens Choice Hotels’ footprint in high-demand Canadian destinations, while also enhancing its Choice Privileges loyalty program offerings. It reflects the company’s broader strategy of accelerated international growth, with more than 150,000 rooms outside the U.S..