Wink Hotels joining the Unscripted by Hyatt portfolio, doubling Hyatt’s brand presence in Vietnam

Hyatt Hotels Corporation (NYSE: H) and Indochina Kajima announced today that Wink in Vietnam is joining the Unscripted by Hyatt brand.

Expansion in Vietnam
- Global Debut:
The Unscripted by Hyatt brand makes its worldwide debut through a strategic partnership with Indochina Kajima and its lifestyle brand Wink Hotels.
- Portfolio Growth:
Six existing Wink properties have transitioned into the Unscripted by Hyatt collection, expanding Hyatt’s presence in Vietnam from 4 hotels to 10.
- New Destinations:
This move brings Hyatt into Can Tho, Tuy Hoa, and Hai Phong, alongside existing hubs like Saigon and Danang.
- Upcoming Opening:
A new property, Wink Hanoi Westlake, is scheduled to open in late 2026, bringing the total to 7 Wink hotels under the Unscripted brand.

Properties Joining the Portfolio
- Wink Saigon Centre
- Wink Danang Centre
- Wink Danang Riverside
- Wink Tuy Hoa Beach
- Wink Can Tho Centre
- Wink Hai Phong Centre
Together, these represent 2,000+ rooms across Vietnam’s key destinations.

Brand Synergy
- Unscripted by Hyatt: Part of Hyatt’s Essentials portfolio, designed to be flexible and conversion-friendly, allowing independent hotels to retain their identity while benefiting from Hyatt’s global systems and World of Hyatt loyalty program (61M+ members).
- Wink Hotels: Known for its sleek design, tech-driven functionality, sustainable DNA, and modern Vietnamese style with nostalgic touches.
- Shared Ethos: Both brands emphasize connected, social-centric experiences for the new generation of travelers.

Guest Benefits
- To celebrate, World of Hyatt members can earn 500 Bonus Points per qualifying night at Wink hotels between Jan 1 – Mar 31, 2026, without registration.

✨ In short, this partnership more than doubles Hyatt’s footprint in Vietnam, while giving Wink Hotels global scale and loyalty reach, and introducing Unscripted by Hyatt to the world.