Minor Hotels to Rebrand Hua Hin Property as NH Hua Hin, Expanding Select Service Portfolio in Thailand
Minor Hotels, a global hospitality group with hotels, resorts and branded residences across 59 countries, announces the upcoming launch of NH Hua Hin in Thailand’s royal seaside town. Minor Hotels will assume management of the hotel from 16 January 2026. Rebrand in Hua Hin: Minor Hotels will rebrand one of its Hua Hin properties under the NH brand, marking the group’s continued expansion of its select service portfolio in Thailand. Global Presence: Minor Hotels operates over 640 hotels, resorts, and branded residences across 59 countries, with a diverse portfolio including Anantara, Avani, Tivoli, NH Collection, nhow, Oaks, and more. Unified Loyalty Program: Guests will benefit from the Minor DISCOVERY program, part of the Global Hotel Alliance (GHA), offering recognition and rewards across all brands. Strategic Growth: This move reflects Minor Hotels’ strategy to strengthen its midscale and select service offerings, complementing its luxury and upscale brands. This rebrand positions Hua Hin as a stronger destination for travelers seeking affordable yet stylish stays, while reinforcing Minor Hotels’ ambition to balance luxury with accessible hospitality.
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