Secret Ingredient's 2025: Redefining Hospitality through Story, Space and Strategy

Secret Ingredient, one of India's foremost food and hospitality consultancies, concludes a landmark year shaped by impactful partnerships and category-defining projects across the country.

Landmark Year in Hospitality
- Secret Ingredient, one of India’s leading food & hospitality consultancies, marked 2025 with impactful partnerships and category-defining projects across hotels, restaurants, cafés, and next-gen culinary ventures.
- Their approach blends strategic insight, design-led thinking, and operational excellence.

Signature Projects
Mharo Khet (Rajasthan):
- A farm-led hospitality experience across 40 acres of organic farmland.
- Offers immersive field-to-fork journeys with a plant-forward food philosophy.
- Recognized in the MICHELIN Key Hotels Guide for nature-inspired luxury and authentic connection to land.

Libertario (New Delhi):
- A Colombian coffee brand adapted for India.
- Designed as a cultural bridge, blending Colombian coffee heritage with India’s evolving café culture.

Deuce (Indore):
- A modern social club merging sports, wellness, and dining under one glasshouse.
- Balances community and competition with comfort food, cocktails, and nutrient-forward smoothies.

Notomoro (Udaipur):
- Rooftop restaurant built on the philosophy of “not tomorrow, but now.”
- Celebrates sunsets over the Aravallis with a bird-inspired symbol of freedom and an atmosphere for lingering conversations.

Collaborations with Global Hospitality Groups
- Partnered with Hilton Corporation on research, feasibility, and concept direction.
- Upcoming Radisson Blu Plaza Delhi F&B transformation to create a stronger dining identity.
- Future projects include Mayfair Hotels & Resorts (Bhubaneswar) and Vista Spaces (Bengaluru), focusing on experiential dining and community-led placemaking.

Recognition
- Awarded ET Restaurant & Nightlife Award – Restaurant Consultant of the Year (National) in 2025.
- Reinforces their position as a category leader in hospitality consulting.

Looking Ahead
- Founders Sid Mathur and Kula Naidu emphasize hospitality thriving at the intersection of creativity, discipline, and cultural insight.
- 2026 will see expansion into luxury hotels, curated F&B hubs, and sustainability-driven developments.

Secret Ingredient is positioning itself as a trendsetter in India’s hospitality landscape, blending authentic narratives with operational strength.