A New Beginning: Israel Tourism’s First Step After Ceasefire Showcased at ITB Asia

This article highlights Israel's renewed tourism push following a recent ceasefire, showcased at ITB Asia 2025 held in Singapore from 15 to 17 October. Here are the key takeaways:

Strategic Presence at ITB Asia
- The Israel Ministry of Tourism (IMOT) participated to strengthen ties with high-potential Asian markets.
- The pavilion was inaugurated by H.E. Eliyahu Vered Hazan, Israel’s Ambassador to Singapore.
- IMOT was joined by Israeli DMCs and regional marketing heads from India, China, and the Philippines.

Focus on Asian Markets
- India emerged as the largest Asian source market, with 7,800 visitors in August 2025.
- Israel launched its new eVisa program first in India, signaling its importance.
- Marketing efforts are tailored to Indian travelers, emphasizing heritage, wellness, and leisure.

Tourism Growth & Recovery
- August 2025 saw 118,200 tourists, a 39% increase from July.
- From January to August 2025, 814,000 tourists visited Israel, up 21% from the same period in 2024.
- The delegation held 100+ strategic meetings to build partnerships for 2026.

Future Plans
- IMOT aims to boost air connectivity, launch co-marketing campaigns, and expand trade education programs.
- The insights from ITB Asia will guide Israel’s India-focused strategy through 2026.

This marks a pivotal moment for Israel’s tourism sector, blending cultural richness with modern travel experiences to attract Asian travelers.