Avis Redefines Premium Travel with 'Avis First' in Rome, Geneva, and Zurich airports from 22 October 2025
Avis has launched "Avis First", a premium concierge-style car hire service designed to revolutionize the airport arrival experience for travelers seeking luxury, speed, and convenience. What Is Avis First? "Avis First" is a personalized car rental experience where travelers are met directly at airport arrivals by a dedicated Avis representative. Instead of navigating rental counters, shuttles, or car parks, customers are escorted straight to their guaranteed premium BMW—just steps from the terminal. Key Features: - Concierge Meet & Greet: Avis staff greet you at arrivals and guide you to your vehicle. - Premium Fleet: Includes BMW 3, 4, 5 Series and X3/X5 SUVs. - Effortless Returns: Drop off near departures—no refueling needed. - VIP Support: Access to a dedicated phone line and mobile app for seamless communication. - Digital Convenience: Upload documents in advance via the Avis app for a smooth handover. Launch Locations: Starting in Rome Fiumicino, Geneva International, and Zurich Kloten airports from 22 October 2025, with plans to expand across Europe and globally. Travel content creator Alex Zouaghi praised the service, saying it’s “plane to driving seat in no time,” highlighting the time-saving and stress-reducing benefits for frequent flyers.
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