Here’s a concise breakdown of Hilton’s new survey findings on holiday family visits: Key Insights from Hilton’s 2025 Holiday Survey 53% of Americans who stay with relatives during the holidays admit they’ve made excuses to shorten their visit. Living arrangements are a pain point: - 36% sleep somewhere other than a bed (couches, air mattresses, floors). - 32% report sleeping worse than usual. - 38% say they need time alone within just 24 hours of arriving. Frustrating traditions: - Imposed bedtimes (44%) - Matching outfits (43%) - Mandatory group activities (39%). Hosts feel the strain too: - 63% of holiday hosts say it’s exhausting. - 46% admit they’d enjoy the season more if guests stayed elsewhere. Hilton’s Response - Promoting the idea of making holidays feel like a true holiday by encouraging travelers to book Hilton stays. - Offering up to 25% off stays booked by December 15, 2025, across participating properties. Highlighting luxury resort options for those who want to swap “matching pajamas” for palm trees, including: - Zemi Miches Punta Cana All-Inclusive Resort (Dominican Republic) - Waldorf Astoria Costa Rica Punta Cacique - Hilton Tulum Riviera Maya All-Inclusive Resort - Conrad Punta de Mita (Mexico) - Hilton Hawaiian Village Waikiki Beach Resort. ✨ Takeaway The survey underscores a modern travel trend: while family togetherness is cherished, both guests and hosts crave comfort, privacy, and personal space. Hilton is positioning itself as the solution—transforming holiday stress into a more restful, luxurious experience.
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